- easily create a business model that can generate reliable and predictable revenue by focusing on customer loyalty;
- attract customers with affordable prices: A majority of users, 78%, prefer the convenience and flexibility of a monthly subscription priced at $25 rather than making a one-time payment of $300;
- give your customers the opportunity to try out your products with a free trial period: by allowing them to test before subscribing, you can boost conversions by as much as 56%. When users have the chance to experience a product or service firsthand, they are more willing to make a purchase;
- cultivate customer loyalty: offering subscription-based products or services allows you to foster a long-term and trustworthy relationship with your customers. By implementing effective engagement strategies, you can keep them actively involved with your brand and effortlessly minimize customer turnover;
- reduce customer acquisition costs: since acquiring new customers is 5 times more expensive than retaining existing ones, the customer who buys and pays on an ongoing basis for a subscription product represents a huge opportunity to cut costs and increase revenue through targeted upsell strategies.
Build your own system for generating passive income by offering subscription-based products and services with WooCommerce
What do Amazon Prime, Netflix, Apple Care, and Spotify have in common? They are all businesses that offer products and services based on subscriptions. An online business model that has become increasingly popular and is consistently growing, with a 45% increase over the past two years. According to Forbes, it is projected that the business volume of subscription-based products and services will reach $1.5 trillion by 2025.
How does it work? Very simple: users pay a subscription (weekly, monthly, or yearly) to use software, access training courses, read articles from a magazine, download unlimited resources (as in the case of audiobooks offered by Amazon’s Audible, streaming movies on Netflix or sites offering stock images) or use a hosting service.
However, subscription plans are not limited to just gyms, video games, bookstores, and consulting/coaching services. The sale of themed product boxes has also become a popular trend. Many online companies now offer monthly subscriptions where customers receive curated product packs such as food, books, board games, cosmetics, and more. This business model has proven to be highly effective and successful for a wide range of services and products available in the market.
Are you interested in selling digital items (and using YITH WooCommerce Membership to limit access to online content like video courses, podcasts, articles, etc. for subscribers)? Or are you planning on setting up an e-commerce store where physical products will be shipped to customers, and you need a tool that handles recurring payments and synchronized shipping? Look no further – this plugin is the essential solution to all scenarios when it comes to selling subscriptions with WooCommerce.


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